Hoshin Kanri: Implementing the Catchball Process

Involving employees in strategy deployment is an active topic of strategic management, but has been difficult to achieve in western companies. The methodology known as Hoshin Kanri has proved an effective strategy deployment process in Japan where it has been extensively applied for integrating strategy and Total Quality Management (TQM), but its adoption in the West has been low, except for a few innovatory companies. The application of Hoshin Kanri relies on a process called “catchball” to gain consensus on the deployment of Hoshin targets and measures in a team environment. This paper presents a process design based on an adaptation of the Delphi technique for the effective implementation of catchball, to reinforce the link between the corporate strategy and annual planning cycle. The catchball process described was implemented at the Rover Group, a UK-based automotive company, to develop the company’s quality strategy based on Hoshin Kanri principles. c 2001 Elsevier Science Ltd. All rights reserved.